The Skinny on Direct Sales
Class Descriptions

The Coach Excellence Center is the most comprehensive source for Coach Training for direct sellers.  Our curriculum provides thorough and implementable training designed to stay with you long after you complete the program.  The Coach Excellence program is categorized into seven logical categories designed to take the student through a series of modules that reflect all aspects of being a certified coach.

 

Course Content Area

Course Title

   Course Description

Coaching Cupboard Coaching with Content
Some of the most effective coaching in the industry is coaching that is linked to some sort of content. This course will show you how to blend principle-based content with a coaching moment in order to help the client move forward.
Coaching Cupboard Creating a Communication Plan This course outlines the steps needed for you to coach a client through creating a communication plan.
Coaching Cupboard Creating a Time Line When your client sets out to achieve a large goal, having a timeline is a helpful tool to achieve the goal. This webinar introduces the process of setting timelines that make sense for the direct selling profession.
Coaching Cupboard Creating an Action Plan As part of the Agreed Action and Accountability steps, setting an action plan, envisioning possible obstacles, and affirming commitment to complete the action plan are taught in this webinar.
Coaching Cupboard Creating SMART Goals The SMART goals acronym provides a recipe for effective goal setting. This course will help you understand the principles behind the SMART acronym and how to use it with your clients.
Coaching Cupboard Helping the Client Gain Perspective As a result of dealing with urgency and overload, many clients lose touch with their internal motivation. After attending this course, you will be able to use the ”emotional why" to get clients engaged back into their lives.
Coaching Cupboard Helping the Client Resolve Conflict This course assists you in working with your clients who want to build collaboration within their teams and deal with conflict in the most effective way.
Coaching Cupboard Hunks, Chunks, and Bites This webinar focuses on breaking up a big goal into manageable pieces by looking at the end result, the strategies needed, and the daily method of operation to leverage the best efforts.
Coaching Cupboard Identifying an ADD Client Individuals who may have ADD are sometimes drawn to coaching to help them with chronic procrastination or difficulty setting and achieving goals. This course will help you recognize common traits and symptoms of ADD and better understand your clients’ struggles and gifts.
Coaching Cupboard Perfectionism: All or Nothing Thinking As you coach your clients, you may notice that many of them feel that what they accomplish is never quite good enough. This course will help you recognize perfectionism in your clients and give you tools to help your clients overcome tendencies toward perfection.
Coaching Cupboard Risk Analysis Everyone encounters risk, especially as a self-employed individual. This course will give you a simple model that will allow you to guide a client through a risk analysis and risk aversion planning session.
Coaching Cupboard SWOT Analysis This course will help you use the SWOT tool to identify resources and capabilities
Coaching Cupboard The Invisible Elephant Every coach may coach clients who have unacknowledged issues that are obstacles to an effective coaching partnership. Those obstacles are what we call "invisible elephants." This course will identify what an invisible elephant is and how to send it packing!
Coaching Cupboard Understand Communication Behaviors under Stress This class will help you further your knowledge of communication styles as they apply to coaching, particularly when your client is under stress.
Coaching Cupboard Using Inventories to Determine Communication Styles This class provides you with an overview of profiles you may use to assess communication styles and personality preferences.
Coaching Cupboard Using the Law of Averages Helping a client determine their own law of averages in each part of their business equips them to take control of their progress. Learn how to guide a client to understand their own law of average numbers.
Coaching Cupboard Using the Should Model This course will help you coach clients who exhibit perfectionist tendencies. Through working with the Should Model, you can empower the client to set goals that are not only more realistic, but actually assist him to recognize and achieve his personal “best.”

Course Content Area

Course Title

   Course Description

Coaching Profession

To Coach or Not to Coach - Knowing When to Refer There are times when coaching is not the appropriate service, either at the beginning or sometime during the coaching relationship. This course will help coaches know when another professional service (such as psychotherapy, counseling, or legal consultation) may be warranted.
Coaching Profession What is Coaching? As you develop further as a coach, it is critical that you understand the distinctions between the context of coaching and other professions such as therapy or consulting.
Coaching Profession Coaching Profession: Professional Development Understanding the basics of a growing professional: gathering feedback on your performance to help you develop as a coach, gaining awareness of limits, and consulting with colleagues regarding client and coaching issues.  Various resources are introduced to aid the new coach in professional development.

Course Content Area

Course Title

   Course Description

Managing a Coaching Business Closing a Coaching Partnership Coaches often excel at beginning and building a coaching partnership, but falter when it comes time to end a coaching partnership. This course will identify how to close a coaching partnership in a way that honors and celebrates the relationship, regardless of why the partnership is ending.
Managing a Coaching Business Coaching Agreements Several tenets of a coaching agreement are presented in this webinar; including the client's responsibilities, your responsibilities, and the expectations that come with a coaching agreement.
Managing a Coaching Business Managing Email Email is a great tool for coaches when managed effectively. In this course, we will talk about how to keep on top of email in your coaching business and improve your email correspondence.
Managing a Coaching Business Tracking on Paper In order to be aware of where the client is and be responsive to the client's needs, a coach must keep good records. This course identifies the three key elements that will make your client tracking system effective and highlights tools for tracking on paper.
Managing a Coaching Business Tracking with Software This course is designed to give you electronic options for tracking your coaching clients. We will identify the key features of a tracking system and view and discuss different software programs and their features.
Managing a Coaching Business Using the Coach Prep Sheets This course will walk you through a process of using the Coaching Prep Sheets with your clients. The feedback process not only helps you see what is going well and make needed changes, but also helps the client evaluate, celebrate and recommit.

Managing a Coaching Business

Welcome Forms

A well-designed introductory questionnaire will help a coach build an effective partnership with clients and start the relationship off on the right foot. This course will look at several approaches to welcome forms and help you design or revise yours.

Course Content Area

        Course Title

   Course Description

Personal Excellence Communication & Relationships Your presence as a coach can have as great an impact on your coaching clients as anything you might do. Your clients will feel that impact when you begin to live your best life, a truly inspiring life, and you come from that centered place when you coach.
Personal Excellence Decision Making This course explores the significance of conscious decision-making, evaluates effective processes of doing so, and explores the resulting consequences.
Personal Excellence Mentally Preparing for Coaching This webinar is more than just being prepared for your coaching call, it's the whole package of what you bring to the table as a coach. How to have the knowledge and yet be able to draw it out of your client.
Personal Excellence Time Management Basics The purpose of this course is to help you become more mindful and purposeful in your time management, enhancing your professionalism as a coach and enabling you to become a great example to your clients.
Personal Excellence Time Management Tools and Tips This course will teach you the keys of a planning and tracking system.
Personal Excellence Using Intuition Understanding our own intuition and coaching from those hunches provides powerful experiences for our clients. This course will help you strengthen and build your personal capacity to be intuitive.

Personal Excellence

Working on the Right Things Time management is really self management. Learn in this course how to anchor your most important activities to your values and make time for them in a schedule filled with demands.

Course Content Area

         Course Title

   Course Description

Skills for Excellence Agreed Action and Accountability This course will help you strengthen confidence in your abilities as a coach to effectively provide accountability for your clients. You will sharpen your skills on how to positively gain an action plan and provide accountability when your clients do and do not achieve what they said they would.
Skills for Excellence

Challenging

This course will help you coach clients by presenting two basic ingredients to challenging a client: seeing a client as capable, and challenging a client to reach their full capacity through enlarging their comfort zone.

Skills for Excellence

Compassionate Feedback This course will help you build your capacity to give feedback that is not only appropriate, but delivered in a compassionate way.
Skills for Excellence Conversations that Build* This course teaches you how to build the coaching relationship through acknowledgements. In addition, it prepares you to help your clients be more productive in their daily conversations.
Skills for Excellence Heart-Centered Listening TM* This course will help you understand the difference between internal listing and Heart-Centered Listening??.

Skills for Excellence Helping a Client get Unstuck By facilitating and relating within the questioning process, a coach creates the space for a client to discover their focus and true desires. Through questioning the client will be able to see what needs to happen to get ”unstuck”.
Skills for Excellence Presenting New Paradigms In order to have significant, lasting change in behavior, your clients must shift their thinking. Learn how to help a client recognize when his current thoughts and beliefs are limiting him and to help him shift his thinking.
Skills for Excellence Questioning- Finding the Emotional Why* This course will address these crucial distinctions and definitions, helping you clarify your client's internal motivation. You will learn questions to ask to get to the client's emotional why.
Skills for Excellence Questioning-Working with Empathy & Silence A key time to use silence is after you've just called a client to action. This course will help you use silence with Heart-Centered ListeningTM in order to encourage client growth and increased performance.
Skills for Excellence Shifting Paradigms Using Distinctions Framing a distinction within a powerful question is one of a coach's most effective tools to shift a client's paradigm. This course offers the coach a method for using distinctions
Skills for Excellence Speaking Your Client's Language* Through effective dialogue that uses the client's language, the client is able to either reframe and choose a new direction or remain steadfast to a prior perspective.
Skills for Excellence Spot-Free Questioning* Sometimes a coach will second-guess a question and rush in to clean it up before the client responds. This course will help you keep your questioning process from muddying the coaching dialogue.

Skills for Excellence

Transformational Vocabulary
This webinar is designed to work on developing vocabulary that will help you, the coach, to have words and intent in sync with what you want to communicate so that you can help guide the client to what they want as well.
Skills for Excellence Understanding Various Communication Behaviors (Body Language)
In order to get the complete meaning in a conversation, it is vital to look beyond just the words. Body language can be an indicator of feeling and intent, and it's important to be aware of the meaning that body language can convey.
Skills for Excellence Understanding Various Communication Behaviors (The Voice)
Coaches must be aware of the nuances of speech and the meaning that the voice can carry because of so much phone work. This course will help coaches increase their ability to recognize the emotion and meaning behind the words, in their own voices as well as in their clients’.

Skills for Excellence

When to Put on your Training Hat
There are times in a coaching relationship when the client would benefit from the coach's direction. This course helps you discover when to redirect to advising, training, and consulting within a coaching relationship. This course will help you to know when to use and not use open ended questions.

Course Content Area

         Course Title

   Course Description

DSWA Content Coaching

Coaching Booking The basics of Booking are introduced as part of the content coaching of the DSWA.
DSWA Content Coaching Coaching Prospecting The basics of Prospecting are introduced as part of the content coaching of the DSWA.
DSWA Content Coaching Coaching the Client to Coach Helping a client distinguish the differences between coaching and training will be a valuable distinction in their growth as a direct selling leader. This class teaches the distinctions.
DSWA Content Coaching Leadership Development The basics of leadership development are presented in this class as a part of the content coaching of the DSWA.
DSWA Content Coaching Principle-Centered Sponsoring TM The basics of Principle-Centered SponsoringTM?are introduced as part of the content coaching of the DSWA.
DSWA Content Coaching YTE Questions*
Understanding that your client is the expert in his/her direct selling business, this course will help you use open ended questions as a fundamental tool to help the client discover, brainstorm, and shift paradigms. This course will help you to know when to use and not use open ended questions.

Course Content Area

         Course Title

   Course Description

Coaching Proficiency Challenging The purpose of this course is to hold you accountable in a live coaching setting. You will be asked to practice challenging a client to enlarge their comfort zone.
Coaching Proficiency Compassionate Feedback This course will help you build your capacity to give feedback that is not only appropriate, but delivered in a compassionate way. You will have the opportunity to provide compassionate feedback in a live coaching setting.

Coaching Proficiency

Finding the Emotional Why The purpose of this course is to hold you accountable in a live coaching setting. You will be asked to practice discovering a client's emotional why.
Coaching Proficiency Heart-Centered Listening TM This is an experiential course where you can learn is by doing. The purpose of this course is to hold you accountable in a live coaching arena. This webinar focuses on best practices in Heart-Centered ListeningTM
Coaching Proficiency Powerful Questions The purpose of this course is to hold you accountable in a live coaching arena. This webinar focuses on using best practices in asking effective questions.
Coaching Proficiency

Shifting a Paradigm

This is an experiential course with a loose instructional design. One of the best ways to learn is by doing. The purpose of this course is to hold you accountable in a live coaching arena. This webinar focuses on best practices in helping a client shift a paradigm.
 

 


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Questions? Contact

Neil Phillips at neil@dswa.org or 972-874-8070 (Central Time)


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